You Are the Champions of Global Pop-Culture, 20-Somethings

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Loyal UNDERLINED readers, you now know that as you journey into your 20-somethings you will experience a remarkable shift in the way you perceive and interact with fashion. This is undeniably woven into the fabric of current pop-culture, championed by this generation. From dissecting designer bags to Depop dependence, let's explore this fashion epiphany of ours on a global scale:

Designer Bags Under the Microscope

You might have come across TikTok creator @tanner.leatherstein and his meticulous dissection of designer goods. Amongst Tanner’s most watched videos are a dismantling of the iconic Louboutin red-bottom heels, a Louis Vuitton Neverfull bag and his low-down on Prada’s signature Saffiano leather. His popularity on the social media platform is rooted in aiding the consumer’s understanding of the intricacies of craftsmanship, the story behind the materials, and questioning the true value of these iconic pieces. Tanner’s success, amongst other creators, is a testament to a generation becoming more fashion-savvy, recognising this need for substance behind style, seeing beyond labels, and starting to appreciate the artistry behind fashion.

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Intentionality and Scrutiny: The Rise of Secondhand Fashion

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One of the clearest signs of intentionality and scrutiny in modern fashion is the trendiness of charity shopping and resale apps like Depop and Vinted. Depop alone sees up to 140,000 new listings everyday, with over $2.5 billion made by their community to date. These platforms have undeniably become hotspots for fashion-conscious individuals in their 20s and beyond. It's not just about scoring great deals; it's about reducing waste and making ethical, sustainable choices: a total win-win. Your 20s are a time when you begin to evaluate not only how you look but also the environmental and social impact of your choices. Thrifting and secondhand shopping are no longer second-rate options; they're chic, responsible and trendy ways to build a wardrobe that truly reflects your values in a more meaningful way than ever before.

Fashion, Unveiled and Unmasked

Your 20s are a time of heightened awareness. The fashion industry is no longer just about the final look; it's about the entire process and the role that each piece plays in your wardrobe. The rise of closet audits, where individuals reevaluate their clothing collections (a practice British Vogue said should be your one fashion resolution in 2023) is a testament to this shift. As a 20-something, you begin to understand the importance of creating a seamless and functional wardrobe. It's not just about staying on-trend; it's about embracing your individuality and becoming more aware of the stories behind the clothes you own. The fashion epiphany of your 20s is about creating a wardrobe that seamlessly adapts to your ever-evolving identity, reflecting the unique, fashion-conscious individual you're becoming. And in this journey, the rise of sustainable, secondhand fashion is a clear indicator that the current generation of 20-something’s is reshaping the fashion industry with intention and thoughtfulness.

Seamless, Scandinavian, Slick-back

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The surge in popularity of Scandinavian fashion, epitomised by the brand Djerf Avenue, underscores a fundamental commitment to the coherence of the wardrobe. Djerf Avenue has experienced astronomical success recently, standing as a testament to the growing preference for wardrobes built on seamless integration. At the core of this movement is the emphasis on items that effortlessly complement each other, allowing for high interchangeability. This trend is resonating widely, especially among the 20-something age bracket, where the functionality and wearability of these clothing items have empowered individuals to dress in an elevated manner across diverse settings. The 'clean-girl aesthetic' associated with this style further accentuates the intention of appearing elegantly casual, combining a minimalist ethos with an 'effortless' vibe that has captivated fashion enthusiasts globally.

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Now you're equipped with the what & why of fashion thoughtfulness, here's the HOW...

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Fashion Thoughtfulness: a Guide to Achieving an Elevated Sense of Style

In paying attention to details, focusing on quality, and creating a coherent wardrobe foundation, you can develop a personal style that stands the test of time, regardless of shape or size. Here's how fashion thoughtfulness when shopping is key to enhancing your style, whoever you might be:

1. Quality Over Quantity: Building Wardrobe Coherence

Paying attention to quality, cut, and materials can help breed wardrobe coherence. In a world of fast fashion, it's easy to get caught up in the allure of quantity over quality. However, investing in well-crafted pieces that stand the test of time not only elevates your style but also reduces the clutter in your closet. Quality garments create a strong foundation upon which you can build your style, making it easier to mix and match pieces while maintaining a consistent, polished look.

2. The Perfect Fit and Timeless Silhouettes

Achieving an elevated sense of style starts with the basics - a good fit and classic, complimentary silhouettes. Understanding your body shape and choosing clothing that flatters it can make a world of difference in how you look and feel. Timeless silhouettes, such as a well-tailored blazer or a classic white shirt, are like a blank canvas. They provide a versatile backdrop for experimentation, allowing you to showcase your personal style through your clothing choices. A well-fitting garment not only enhances your appearance but also boosts your confidence, a key ingredient for a stylish persona.

3. Coherence Breeds Creativity

Creating a coherent and timeless base for your wardrobe is a strategic move. Once you have a reliable foundation, you can unleash your creativity in a myriad of ways. Whether it's experimenting with colours, patterns, shapes, accessories, hair, or makeup, a well-thought-out wardrobe acts as a launchpad for a personable fashion sense. It's the platform from which you can adapt to different vibes, seasons, settings, and occasions with ease. By starting with a well-defined style core, you can confidently navigate various fashion terrains without losing your personal identity. This is especially important as many of us shift from warmer European weathers to the cold of the Midlands and visa versa!