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Diesel's first ever global male ambassador, Damiano David, has dropped a capsule collection alongside creative director Glenn Martens, showcasing his offbeat, individualistic style and spirit.
As frontman of hit Italian rock band Måneskin, Damiano David's style features a rejection of traditional masculinity as well as a captivating charm, aligning him strongly with Martens' vision of the archetypal Diesel man. David embodies Diesel's image as a brand which fuses 'European chic and American cool with its distinctive distressed denim and rebellious character' as well being a symbol of rebellious youth.
After his appointment as creative director in 2020, Belgian designer Glenn Martens marked a turning point for the brand. One of his most notable projects was his sustainable collection, 'Diesel Library', which focused on responsible manufacturing methods. This collection of garments, made from recycled and organic fibres, was also designed to be gender neutral, solidifying his offbeat and androgynous vision for the brand.
The 'Diesel x Damiano' capsule perfectly captures the edgy aesthetic of both Martens and Damiano in a collection of distressed and exaggerated garments. The collection references key runway looks, signifying the union between Diesel's iconic style with David's edgy, luxe aesthetic.
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Diesel's classic straight-leg is replaced with exaggerated baggy cargos and maxi skirts. The distressed look of the collection, through features such as the destroyed devoré pieces (a fabric technique often used with velvet), capture the grungy essence of both Diesel and Damiano. Furthermore the exaggerated silhouettes convey their androgynous, nonconformist spirit.
Sheer tops feature identical prints to David's tattoos, creating a layered effect whilst adding a more personal feel to the collection. Zapruder's photos for the collection successfully capture David's sensuality and edge.
David's fearless personal style and new vision of masculinity make him a clever choice for Diesel's brand
Acclaimed singer-songwriter, Damiano David, rose to fame as lead vocalist of Måneskin, competing in both X-Factor and Eurovision, and has recently released two singles including debut single 'Silverlines', produced by Labyrinth. David has teased looks for the collection in public appearances such as at the Diesel SS25 runway show and the BOF 500 gala. David's fearless personal style and new vision of masculinity make him a clever choice for Diesel's brand in this collaboration and many are curious to see David's next moves as Diesel's first ever global ambassador.
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